What we do
Immersive Experiences
We're an immersive experience company who work with venue operators, cultural organisations and visitor attractions – from public installations to landmark destination experiences. From creative concept through to production, we lead world-class creatives and technical teams to bring stories and spaces to life.
Putting narrative first and using technology to enhance the experience and drawing on what we love from live theatre - compelling narratives, creative designs, and shared experience. We build worlds that audiences don't just see, they step inside.
Previous projects have included Space Camp and The Deep Blue in which shipping containers were converted into immersive installations for family audiences using bespoke animation and video design, spatial sound and atmospheric lighting. Our biggest project to date, The Deal, transformed a historic cruise ship in Shenzhen, China into 1920s Paris across six decks as part of a £60m placemaking project.
£60m Placemaking
Biggest project to date
Bespoke
Creative & technical design
From installations to live performances
Bringing stories and spaces to life
Gallery
How we work
01
Concept & Narrative
Deciding on the overall narrative and creative concept to help define the audience experience.
02
Creative Teams
We hand-pick creative and technical teams bespoke to what roles are needed on each project: designers, directors, engineers, performers.
03
Production Design
Creative design, set construction, technical programming, rehearsals.
04
Installation & Delivery
Installation and ongoing support for the life of the experience.
SOMething New Is COming
A New kind of immersive experience.
built for venues.
“From the outset, they brought expertise and energy to a highly ambitious brief. They led the UK-based development process, managed the creative and technical teams, oversaw casting, and established an operational structure that ensured the project was delivered successfully. Throughout, they balanced creative vision with practical delivery. The show became a key part of our wider leisure and hospitality destination strategy. It was a hugely complex international project, and they navigated collaboration and challenges with professionalism, resilience and humour! We greatly valued their partnership and would welcome the opportunity to work with them again.”
- Alina Yuan, China Merchant Shekou Holdings on The Deal
“A majestic underwater adventure.”
- Chronicle Live on The Deep Blue
“New installation is out of this world!”
- Sunderland Echo on Space Camp
Frequently asked questions
What scale of project do you deliver?
We can deliver a range of projects from smaller installations to large-scale placemaking projects. We’ll tailor the concept and scale to match your vision and budget.
How long does a typical project take?
Development timeframes vary on complexity and scale. The Deal took two and a half years from concept to opening, but smaller installations can be delivered in months.
Who is on your creative teams?
We assemble teams based upon the roles needed for each project and who will be best suited for the brief. Everyone we work with has been a previous collaborator on theatre or immersive experiences.
Do you work outside Newcastle upon Tyne?
Yes – even though our base is in Newcastle upon Tyne, we have worked on large-scale immersive experience productions around the UK and internationally – including The Deal, created aboard a historic cruise ship in Shenzhen, China.